World Padel Tour continues to advance hand in hand with the best brands in the market. In this occasion, the prestigious automotive firm CUPRA has been the last one to join the best padel in the world as Official International Sponsor in 2019 and of all competitions (national and international) organized by WPT during the 2020 and 2021 seasons. Cupra will be present this year in Portugal, United Kingdom, Mexico, Brazil, France and Belgium. The link between CUPRA and World Padel Tour will be even more ambitious after the second year of union. From 2020 until the completion of the 2021 season, the automotive brand will become the exclusive premium sponsor worldwide.
The agreement was formalized on Wednesday at the headquarters of CUPRA and was attended by Luca de Meo, President of SEAT and the board of directors of CUPRA, and Antonino Labate, Director of Strategy, Business Development and operations of the brand, as well as José Luis Serrano, CEO of WPT and Mario Hernando, General Director of the Circuit.
"Brands have an increasingly important role in professional sports. They contribute to their funding, yes, but they are also a great platform for dissemination through their promotional campaigns and their increasing involvement with the contents of the competition", said the CEO of World Padel Tour, José Luis Serrano. "Nowadays, if a competition wants to be important, and World Padel Tour wants to be, it must partner with equally relevant companies. In WPT we consider our union with CUPRA to be strategic. We have lived closely the evolution and the progression of the brand in Spain and we believe that it has a spectacular future that we would like to share for many years", adds Serrano.
Luca de Meo, President of SEAT and member of the Board of Directors of CUPRA, says: "CUPRA and World Padel Tour are two young success stories that have won over fans of motor and sport lovers since its inception. We both want to help the padel in its international expansion, and playing on the same side is the best formula to ensure victory".
A winning projetc
According to the agreement signed between CUPRA and WPT, in addition to observing the logo of the brand in various corners of the track and the facilities of the tournament, padel fans will be able to enjoy the CUPRA Ateca during all the matches, since it will be placed next to the central court. Launched at the end of 2018, the first model of CUPRA has boosted sales of the brand with more than 3,000 units sold since its introduction in the market. Its great reception has meant that the new brand has sold 10,300 cars in the first five months of 2019, 76.8% more than between January and May of last year.