LaLiga Tech and World Padel Tour strike partnership

The launch of an OTT platform will be one of the first landmark achievements of this long-term project

LaLiga Tech and World Padel Tour strike partnership

World Padel Tour, the fastest-growing competition worldwide in the last five years, continues to grow and consolidate its position in the world of sport.

Now, World Padel Tour and LaLiga Tech have reached an agreement for LaLiga’s technological branch to take charge of the digital transformation the Circuit will undergo.

The ambitious project will put World Padel Tour at the cutting edge of all sporting competitions worldwide and will improve its relationship with its followers in all aspects.

Starting off with the creation of a new ecosystem, the birth of an OTT platform will be one of the first landmark achievements of this long-term project that aims to improve the World Padel Tour fan experience definitively.

The OTT will offer padel fans exclusive content like reports, interviews and hours upon hours of live World Padel Tour games.

LaLiga Tech CEO Miguel Angel Leal stated the following: “We are delighted to start this journey with World Padel Tour and build a unique digital experience for its fans. The digital assets that we make available will allow the Circuit to interact with fans and integrate the data of fans, players and the competition in a single platform, helping us to better know the fans, promoting the growth of World Padel Tour and accelerating its digital transformation.”

From his side, after formalizing the deal with LaLiga president D.Javier Tebas, World Padel Tour General Director, Mario Hernando, highlighted “It is a privilege to be able to establish an alliance with a company whose experience has been shown in a competition as solvent as LaLiga. The commitment to generate a new digital ecosystem that promotes the competition is a strategic objective for World Padel Tour and this agreement emphasizes that.”

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