Damm acquires 100% of World Padel Tour

Damm acquires 100% of World Padel Tour

The company has purchased the minority stake that Rucio Investments acquired in May 2021

21-07-2022

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Damm has reached an agreement with Rucio Investments to acquire its shareholding in Setpoint Events, the company that owns and manages the international padel Circuit World Padel Tour. Damm now controls 100% of the ownership and underlines the strong commitment it made in 2014 to the development and growth of padel, and the creation and consolidation of a professional Circuit of global standing.

The transaction comes after 14 months of collaboration with Rucio Investments in which the main objective of internationalising World Padel Tour has been achieved, while at the same time reinforcing the efforts to support the players in order to promote the Circuit among fans and to promote its brand value.

This is demonstrated by the fact that the 2022 WPT season is the most international in history thanks to the 29 ranked tournaments (31 including Exhibitions) in its different formats (Master, Open and Challenger) across 13 different countries, record figures that make for the most extensive, ambitious and competitive season in the history of professional padel. Also noteworthy is the creation of World Padel Tour TV, the new communication channel created to interact with fans. It has already surpassed half a million subscribers of the more than 3 million people that make up the Professional Circuit community today.

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