World Padel Tour and CUPRA extend partnership

World Padel Tour and CUPRA have announced an extension to their alliance, with the automotive brand now maintaining its prominence at World Padel Tour events until the end of 2024.

World Padel Tour and CUPRA extend partnership

World Padel Tour and CUPRA have announced an extension to their alliance. CUPRA is one of the companies that has shown a lot of support to professional padel in recent years. Now, the automotive brand will maintain its prominence at World Padel Tour events until the end of 2024.

CUPRA and World Padel Tour renew their collaboration, keeping the ambitious automotive firm as one of the main sponsors of the professional padel Circuit.

Adding three more years of this partnership, CUPRA will continue to take the main stage at World Padel Tour tournaments.

A leading company in the automobile industry that gives importance to daring design, the newest technology and the environment, CUPRA and World Padel Tour have been partnered for two seasons now. Two seasons in which professional padel has grown exponentially.

After renewing the deal with CUPRA, World Padel Tour's general director Mario Hernando underlined that “this is a relevant deal for the Circuit. CUPRA has been at World Padel Tour's side in its upward trajectory, where now it is at a privileged position in the context of professional sport. We are proud to still have the confidence of one of the leading brands in its sector in terms of design, and a brand who is dedicated to this Circuit".

"Padel is in a constant state of growth, just like CUPRA. This is why we believe that these two success stories joining forces is the ideal formula to contribute to the growth of padel around the world and for it to become an Olympic discipline," said Antonino Labate, Director of Strategy of Business Development and Operations at CUPRA.

"At CUPRA we are passionate about supporting partners with big ambitions, who want to challenge the status quo and with common values."

With this deal, CUPRA positions itself definitively as the reference point in the scope of sponsors in professional padel.

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