The World Padel Tour social networks are getting older and already add A MILLION followers who enjoy the show of the best players in the universe every day. The six official World Padel Tour accounts on Facebook, Twitter, Instagram, Youtube, Linkedin and TikTok already reach one million fans, which are the basis for exponential growth.
Since the middle of the 2016 season, and under the new management of the World Padel Tour, the bet on social networks, with the "puntazos" and the best players as informational reference, have experienced an explosion.
Based on the base of 200,000 fans accumulated in the 2013, 2014, 2015 and 2016 seasons, the Facebook, Twitter, Instagram and Youtube accounts of the World Padel Tour have experienced growth in subsequent seasons of up to 573%, such as the Instagram case (from 43,000 to 275,000 followers). YouTube has become the most important social network, with 286,000 subscribers who receive daily alerts on videos and live broadcasts of the best paddle tennis in the world.
In the last year, two social networks have joined the World Padel Tour ecosystem. Linkedin, focused on the business world, and the revolutionary TikTok, which already has 125,000 World Padel Tour followers with a unique audiovisual language. Fans from Japan, China or Vietnam discover every day the skills of the best players in the world on the Blue Heart of the World Padel Tour.
Not only the World Padel Tour social networks are in charge of showing off the wonders that happen each tournament in 20x10. In recent years, the mainstream media have echoed each day of competition and the "puntazos" of World Padel Tour players. Media such as Marca, As, El Mundo, Mundo Deportivo, Sport, El Confidencial, La Vanguardia, as well as televisions such as Cuatro, TVE, Gol, La Sexta, Antena 3 and Telecinco already regularly have World Padel Tour images among their content . And abroad, La Gazzetta dello Sport, The Guardian, Clarín, Aftonbladet, BBC, Olé, ESPN or Fox Sports aim to take the World Padel Tour around the world.
Thank you all for being part of this family! And stay tuned to all the social networks in the coming weeks because we are going to celebrate in a big way together with all the sponsors that support the World Padel Tour. Let's go for the two million!