The 2020 season has not been able to start better for the best padel in the world. World Padel Tour lived its best season premiere in Marbella, making Cervezas Victoria Marbella Master 2020 the most watched tournament in the history of professional padel. More than 3 million views in total. A figure, which exceeds more than 700,000 views, the brand established last December by the Estrella Damm Master Final. Until this Sunday, the Official YouTube Channel of World Padel Tour, recorded 3,112,158 views of the tournament. An absolute and unprecedented record that confirms the success of the return of the best padel in the world this year.
The quarter-final session on Friday 06/03, soon became one of the most watched YouTube videos during that day. The women's quarterfinals were ranked as the seventh option in Spain for YouTube users, while the male, would become the first national trend and the second most watched video on the platform throughout the day. The World Padel Tour broadcasts managed to be in the Top 10 most watched broadcasts.
The men's final broadcast by the thematic channel, would reach a screen share of 1.8% share, and an average of viewers per minute exceeding 80,000 viewers with audience peaks that exceeded 174,000. In total, the weekend in Gol, would see how more than 375,000 fans, connected at some point with the best padel in the world. A new example of the consolidation of World Padel Tour among the sports offer on weekends. Being one of the sports with more audience of the chain, and also improving the numbers of the premiere of 2019. A start that sets course for the fourth consecutive year of open broadcasts in Gol. An alliance that is synonymous with success.
Streaming in English
Another successful premiere was the launching of English language streaming. A World Padel Tour initiative, which has also received a warm welcome in its debut by fans of the circuit across the planet. With Robert Dunne at the helm, the English version of the Official Streaming recorded a total of 174,000 views in total during the semifinals and finals. An excellent debut for this new option to follow live duels between the best players on the planet. Undoubtedly, an exciting start for a platform that is emerging as a powerful international expansion tool.