The prestigious brand will be the Official Circuit Vehicle both nationally and internationally during the next two seasons.
World Padel Tour continues to advance hand in hand with the strongest brands in the market. From 2020 until the end of the Circuit of 2021, CUPRA will become the exclusive Premium Sponsor of World Padel Tour worldwide.
Under this agreement, CUPRA Ateca will be the official vehicle of all calendar tournaments. Fans who come to live the emotion of the best live padel can live the exclusive CUPRA experience, with vehicles on the court and a stand that will complete the shocking feeling of sitting in front of the steering wheel of a CUPRA.
“CUPRA and World Padel Tour are two young success stories that have conquered motor and sport lovers since its creation. We both want to help the padel in its international expansion, and playing on the same side is the best formula to ensure victory”, says Antonino Labate, Director of Strategy, Business Development and Operations at CUPRA.
The Director General of World Padel Tour, Mario Hernando, said: "We are very excited about this new stage that starts with a company that is a world leader in the automotive industry. With the renewed momentum that CUPRA gives us we will be able to advance in the expansion, growth and consolidation of the Circuit. To World Padel Tour, having a partner in its project like CUPRA is undoubtedly a guarantee of success and a huge reason for pride, and we hope to continue collaborating together for many years”.