Adidas Padel

Adidas Padel, official sponsor of the World Padel Tour fans

Adidas Padel and World Padel Tour have signed a collaboration agreement to reward the loyalty of the fans of the professional padel circuit. The Malaga Master, and the Palacio de los deportes Jose Martin Carpena specifically, will be the stage of numerous promotional actions that will repeat in every host city until we reach the Master Finals of Madrid, colophon of the 2015 season.

Adidas landed on Padel planet one year ago and continues to show support to what they consider to be the sport of the Third Millennia. Today they join World Padel Tour, the most important Padel circuit worldwide. A union that has become official this morning at the All for Padel offices in Madrid, with Jose Luis Sicre CEO of Adidas licensing business and World Padel Tour CEO, Javier Porras. The objective is to reward a growing mass of fans that fulfills the stands on every tournament, coming to see the best players of the world.  This is demonstrated by an average of 20,000 assistants per tournament.

After the agreement was signed, Jose Luis Sicre commented, “WPT is a brand that bets for internationalization. Adidas Padel was born with the same DNA and it was a matter of time that we encountered a collaboration scenario. Both businesses have shown vision for the future, determination, resources, a consistent plan and a great manpower. It’s an honor for us to walk together this part of the path, focusing on what makes a sport grandiose: its players and supporters”. Meanwhile, World Padel Tour CEO Javier Porras emphasized on “the importance of a premium brand like Adidas putting its trust on World Padel Tour, and mostly focusing on the part that brings sense to the whole organization, the Padel fans”.

The agreement will start to materialize at the Malaga Master which is being held from 27th July until 2nd of August at the Palacio de los Deportes Jose Martin Carpena. This tournament will be the first at which the fans will begin to feel part of the Adidas team thanks to the start up of multiple promotional acts that will repeat on every World Padel Tour tournament until the Masters Finals of Madrid, colophon of the 2015 season, which will take place 16-20 December.

The fans also win

After the Malaga Master and so on, Adidas Padel and World Padel Tour will jointly produce a great number of activities focused on the fans, both on the courts and social network. One of the most important actions will be the election of the “puntakos”, the best points of each game, the most spectacular actions. The fans seated on the Adidas stand will also enjoy a lot of surprised. A great raffle will take place through social network before each tournament with 10 double tickets for the final. The winners will be considered “Adidas Padel Fans VIP”.

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